Where do consumers draw the line? And when is it acceptable/unacceptable to illegally download or…

Where do consumers draw the line? And when is it acceptable/unacceptable to illegally download or…

Where do consumers draw the line? And when is it acceptable/unacceptable to illegally download or pirate a movie or TV series? This is an interesting question and one that is becoming increasingly important to entertainment organisations. This is due to increasing pirating of digital entertainment content such as Dallas Buyers Club and Game of Thrones. What is difficult for entertainment organisations to understand is why consumers continue to choose to partake in this behaviour, even though they are aware of its illegality.

It appears the threats of penalties such as jail time and fines are not discouraging consumers from pirating entertainment. Therefore, online entertainment service providers are looking to you as a consumer behaviour specialist to understand how they can take a new approach to discouraging pirating behaviour and encourage the legal consumption of their products and services.

Attachments:

Where do consumers draw the line? And when is it acceptable/unacceptable to illegally download or…

TALK TO SUPPORT VIA LIVE CHAT TO SEE THIS ANSWER AT $ 10 ONLY