Watch an episode of Mad Men and then do a semiotic analysis of this particular episode. If you…

Watch an episode of Mad Men and then do a semiotic analysis of this particular episode. If you…

Watch an episode of Mad Men and then do a semiotic analysis of this particular episode. If you prefer (since this is only a 4-page essay!) you can focus your analysis and discussion on one or two scenes. It would be a very good idea to reread the General Introduction to Signs of Life, (especially 28-35), “Video Dreams: Television and Cultural Forms” (esp. 271-275) as well as Garrett’s “Why We Love TV’s Anti-heroes” (318-321), Simon’s “Mad Men and the Paradox of the Past” as well as Devor’s “Gender Role Behaviors and Attitudes.”
As you watch your chosen scene(s), pay careful attention to every aspect: visual, sound, plot, characters involved, interaction between characters (physical as well as verbal, gestures, facial expressions), camera angles, colors used, composition of shots – especially the most crucial shots of the scene, characters’ clothing and make-up (or lack of clothing and make-up). You need to be aware of the main concerns of the episode – not just the plot or story, but the significance and the meaning of the scene(s) you have chosen to use for your analysis.

Watch an episode of Mad Men and then do a semiotic analysis of this particular episode. If you…

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