To what extent did SBH research the needs of its audience prior to developing a marketing…
- To what extent did SBH research the needs of its audience prior to developing a marketing strategy?
- Does it appear that SBH has an overall marketing plan?
- Does it appear that SBH had a significant grasp of the nature of marketing?
- What are the implications of focusing marketing efforts on corporate image rather than the services the organization provides?
- What are the implications of marketing to the general public rather than targeting specific segments of the market?
- How much thought was given to measuring the effectiveness of the campaign going into the initiative?
To what extent did SBH research the needs of its audience prior to developing a marketing…