Some industries or companies are predisposed to more ethical dilemmas based on the nature of…

Some industries or companies are predisposed to more ethical dilemmas based on the nature of…

Some industries or companies are predisposed to more ethical dilemmas based on the nature of their product/service. Given your selection of companies, choose one area of ethical dilemmas in marketing to:

  1. research the problems facing the industry
  2. any ethical dilemmas your companies (Kroger & Costco)have made
  3. how each company has responded to those ethical dilemmas
  4. recommendations on how each company could have responded better
  • Such marketing ethical dilemmas may include: product liability/strict product liability, negligence, product pricing, manipulation in marketing and sales, or advertising to vulnerable populations.
  • At least 2 full pages of content
  • Double spaced
  • 12 points Time New Roman, Arial or Tahoma Font
  • In-text citations must be used in the body of your paper when citing the work of another person or entity (in MLA format).
  • In top right hand corner list
  • Some industries or companies are predisposed to more ethical dilemmas based on the nature of…

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