Some industries or companies are predisposed to more ethical dilemmas based on the nature of…
Some industries or companies are predisposed to more ethical dilemmas based on the nature of their product/service. Given your selection of companies, choose one area of ethical dilemmas in marketing to:
- research the problems facing the industry
- any ethical dilemmas your companies (Kroger & Costco)have made
- how each company has responded to those ethical dilemmas
- recommendations on how each company could have responded better
Some industries or companies are predisposed to more ethical dilemmas based on the nature of…