PepsiCoComprehensive Overview with all the below included… Table of Content Abstract…

PepsiCoComprehensive Overview with all the below included…Table of Content Abstract ……………………………………………………………………….…………. 3 Introduction………………………………………………………………………………. 4 Description of the organization history, all subsidiaries and business units…………… 4-5 Scope of the business and current products of services provided………………..……. 5-6 Scope of market distribution – are they global or regional ect.…………….……..…… 6-7 Overview of the leadership and management structure and individuals……………….. 7-8 Current issues that may affect the future of the organization……………………………8-9 Strengths and weaknesses……………………………………………………..……… 9-10 Opportunities and threats…………………………………………………..……..…. 10-12 External factors impacting decisions………………………………………..……….. 12-14 Possible future scenarios…………………………………………………………..….… 14 Primary Market ………………………………………………………………………… 15 Secondary Market ………………………………………………………………..…. 15-16 Target Market………………………………………………….……………………. 16-18 Market Position……………………………………………………………..……….. 18-19 Recommendations for Leadership……………………………………………….…… 20-21 Recommendations for Promotions………………………………………………….. 21-22 Conclusion…………………………………………………………………………… 22-24 Reference…………………………………………………………………………….. 25-28 Appendix A ……………………………………………………………………….……. 29 Appendix B ……………………………………………………………………….……. 30