MK 6943 Strategic Marketing Management Marketing Plan – Final Assessment Page 1 of 3 Student Name:..

MK 6943 Strategic Marketing Management Marketing Plan – Final Assessment Page 1 of 3 Student Name:..

MK 6943 Strategic Marketing Management Marketing Plan – Final Assessment Page 1 of 3 Student Name: Company Name: Product / Service: Date: Section Description Points Available Points Achieved Instructor Comments 1. Executive Summary Many experts see the Executive Summary as the single most important element in the plan. Create a two-page Executive Summary that “sells” the plan to readers through its clarity and brevity. 5 2. Company Description This section of your marketing plan provides a high-level review of the different elements of your business. This is akin to an extended elevator pitch and can help readers and potential investors quickly understand the goal of your business and its unique proposition. 10 3. Strategic Focus and Plan The Strategic Focus and Plan sets the strategic direction for the entire organization, a direction with which proposed actions of the marketing plan must be consistent. 10 4. Situation Analysis Includes SWOT, Industry Analysis, Competitor Analysis, Company Analysis, Customer Analysis 10 5. Market-Product Focus This section includes: Marketing and Product/Service Objectives, Target Markets, Points of Difference, Positioning 10

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MK 6943 Strategic Marketing Management Marketing Plan – Final Assessment Page 1 of 3 Student Name:..

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