Integrated Marketing Communications Integrated Marketing Communications (IMC) has been described…

Integrated Marketing Communications Integrated Marketing Communications (IMC) has been described…

Integrated Marketing Communications

Integrated Marketing Communications (IMC) has been described as being as much of a mindset as it is a process. While “mindset” in important, it is the day-to-day process that actually dictates the scope of work, levels of agency engagement and in-market activation. While there are the obvious benefits of IMC from a client efficiency standpoint, it presents myriad challenges for those of us responsible for managing client business within the IMC framework.

You have been promoted and one of the responsibilities of your new position will be to take on the leadership of the Clean&Clear ® Integrated Agency Integration Team(IAT).It will now be up to you to ensure the agencies (creative, media, social, PR, etc.) are all “working and playing well with others” to achieve the brand’s objectives, effectively/efficiently delivering against the approved scope of work, meeting due dates, etc. Provide at least three (3) management challenges you believe you would face from a People-Product-Profit standpoint in your role as head of the brand’s Integrated Agency Team.

Integrated Marketing Communications Integrated Marketing Communications (IMC) has been described…

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