In the case from Harvard business school “Accor: Strengthening the brand with digital…

In the case from Harvard business school “Accor: Strengthening the brand with digital…

In the case from Harvard business school “Accor: Strengthening the brand with digital marketing”, I have question: Should Accor continue to work with OTA?
Tha case link: http://www.hbs.edu/faculty/Pages/item.aspx?num=49261

In the case from Harvard business school “Accor: Strengthening the brand with digital…

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