I need to make an marketing plan for Haigh’s Chocolate, Australia to open up new business in…

I need to make an marketing plan for Haigh’s Chocolate, Australia to open up new business in…

I need to make an marketing plan for Haigh’s Chocolate, Australia to open up new business in Indonesian market. The require criteria are mentioned below:


Assessment criteria

Research and analysis of the market environment (max 20 marks):

• Research and analyses the market environment (PESTEL) in Indonesia based on available country information, industry and government reports, academic literature and other appropriate resources. (quality and depth of market analysis, use of a range of appropriate resources)

Development of a competitor analysis (max 20 marks):

• Develop and critically analyses the competitive market environment based on country information, industry reports, academic literature and other appropriate resources. (depth of analysis, criticality, and use of a range of appropriate resources)

Development of an international marketing strategy (max 40 marks):

• Develop and justify an international marketing strategy for the Indonesian market based on academic literature and other appropriate resources. Address the entry mode, possible networks/partnerships, value chain, STPD, and the marketing mix. (quality and depth of IM strategy, components of strategy, justification and support with a range of appropriate resources)

Written report (max 10 marks):

• Paper is written in a report style and structured to support argumentation and readability; contains correct spelling and grammar; within the word limit. (clarity of report structure, flow and readability, quality of writing, word limit)

Attachments:

I need to make an marketing plan for Haigh’s Chocolate, Australia to open up new business in…

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