Do the same thing for vicarious learning anddiscusshow modeling can affect consumers’…

Do the same thing for vicarious learning anddiscusshow modeling can affect consumers’…

Do the same thing for vicarious learning anddiscusshow modeling can affect consumers’ behaviors.Therehavebeen manyinteresting examples inthis class, ranging from a wok cooking demonstration in a department store, to a demonstration ofaproduct use by a friend (someone shows you how a software program works on a PC), to a serendipitous exposure to other people using a product (seeing people using rollerblades)

Vicarious Learning/Modeling

?Describe a marketing strategy you have experienced that made use of modeling

?What factors were most relevant in the success (or failure) of this modeling attempt?

?Provide a theoretical explanation for how this modeling strategy worked to influence behaviors in this situation.

?Write these descriptions in a page or two and hand them in to the instructor (or present them to the class as a basis for discussion).

Do the same thing for vicarious learning anddiscusshow modeling can affect consumers’…

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