Development of a part of Marketing Mix strategy for the new car model Audi Q2 in Germany. Focous…

Development of a part of Marketing Mix strategy for the new car model Audi Q2 in Germany. Focous…

Development of a part of Marketing Mix strategy for the new car model Audi Q2 in Germany.
Focous on following keywords.
1. Product Strategy:
– Product mix
– Perceptual mapping
– Product life cycle management and new product development
– Brand name, brand image, and brand equity
– Product levels. The augmented product
– Product portfolio analysis
– B.C.G. analysis
2. Communication Strategy:
– Communication goals
– Communication mix
– Advertising reach, frequency, flights, theme, and media
– Sales force requirements, techniques, and management
– Direct marketing
– Sales promotion
– Publicity and public relations
– Digital promotion
– Viral marketing, guerilla marketing

Development of a part of Marketing Mix strategy for the new car model Audi Q2 in Germany. Focous…

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