BASED ON THIS ONE PAGE SUMMARY BELOW. I WILL WANT TO COMPLETE THE WHOLE PROJECT:: 12 PAGES PLEASE…

BASED ON THIS ONE PAGE SUMMARY BELOW. I WILL WANT TO COMPLETE THE WHOLE PROJECT:: 12 PAGES PLEASE…

BASED ON THIS ONE PAGE SUMMARY BELOW. I WILL WANT TO COMPLETE THE WHOLE PROJECT:: 12 PAGES PLEASE excluding appendices (typewritten, 1.5 spaced, standard margins & fonts).READ THE INSTRUCTION PROPERLY.
DELTA AIRLINE PRICE OPTIMIZATIONDelta Airline is an American company which serves both domestic and international networks with 319 destinations in 54 countries across six continents. They manage over 5400 flights daily and one of the founding members of the sky team and airline alliance member. The company commenced its operations in 1939 but was founded in 1924 with its headquarter in Atlanta Georgia. Due to an incline in the level of operations and changes in the economic conditions, the company aims at optimizing their prices while giving the customers the best services ever. Price optimization therefore is the process in which the company uses mathematical analysis to aid in the determination of how customers respond to divergent prices for the company’s products and services through different channels. It is also a process in which the company aims at determining the best prices which maximizes their profits. For the company to realize these plans, the management as well as the team of employees are called upon to set strategies as well as objectives which could enable them meet the set standards, vision and mission. They include• To determine the best prices that shall be optimal for both the company and the customers hence value maximization.• To determine the price elasticity of the products and how to manipulate them so as to meet the need of the customers in the market and manage competition• To achieve optimal pricing, profits and revenue while minimizing costs as much as possibleIn determination of the optimal prices, the company should take caution since the customers are very responsive to prices. They should ensure that quality services are embedded in the operations hence making the customers’ switching costs to be very expensive. Besides, Delta Airline should also ensure that there is a proper communication and management process which shall help them to avoid confusion which can give the competitors an advantage over them.

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BASED ON THIS ONE PAGE SUMMARY BELOW. I WILL WANT TO COMPLETE THE WHOLE PROJECT:: 12 PAGES PLEASE…

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