a) Critically assess Disney’s employees’ role as a key success factor within the business….

a) Critically assess Disney’s employees’ role as a key success factor within the business….

a) Critically assess Disney’s employees’ role as a key success factor within the business. Examine how empowering their employees impacts the customer-to-employee interactions (from the employee side, and the customer’s side).

b) Identify and analyse Disney’s internal strategy, and assess how it is affecting the business (think about competitive advantages)?

c) Evaluate Disney’s customer mix, and from that describe their targeting and communication strategy and tactics.

a) Critically assess Disney’s employees’ role as a key success factor within the business….

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